What does Mobile Application Management (MAM) primarily enable?

Mobile Application Management (MAM) primarily focuses on securing enterprise applications on mobile devices. This management approach allows organizations to control and protect the applications used on employees’ mobile devices, ensuring that sensitive data is secured and compliance with corporate policies is maintained.

MAM solutions enable administrators to deploy, manage, and selectively wipe applications to ensure that company data remains protected, even if an employee leaves or loses their device. This capability is crucial in a mobile-first world where employees often utilize personal devices for work-related purposes (also known as Bring Your Own Device - BYOD).

In contrast, the other choices do not align with the core purpose of MAM. For example, distributing personal applications does not fit within the mandate of MAM, which is aimed at enterprise applications specifically. Managing network infrastructure is a broader IT responsibility that involves different strategies and tools not confined to mobile application management. Moreover, while MAM influences the development of mobile applications, it does not directly involve the development of mobile websites, which is a separate area of focus focusing on web technologies rather than the management of mobile applications.