Which technology allows marketers to target users based on location?

Geolocation is the technology that enables marketers to target users based on their physical location. It uses GPS, Wi-Fi, mobile data, and other techniques to determine where a user is situated in real-time. This capability allows businesses to deliver tailored advertisements, offers, or content based on an individual's current geographic position, enhancing the relevance and appeal of marketing efforts.

Users may receive location-specific promotions or reminders when they are near a store, leading to increased foot traffic and sales conversions. This precision in targeting is essential for businesses looking to connect with consumers at the right moment and place, which is why geolocation is such a powerful tool in modern marketing strategies.